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What is Sabras?

Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond. 

Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres. 

Some facts for our potential advertisers? 

  • We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
  • Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
  • We maintain a listener base which is both loyal and enthusiastic about our output.
  • We provide you with the opportunity to reach a niche market of potential customers.
  • We help to maintain your market share by sustaining ongoing campaigns.
  • We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.

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News

Film & TV News

  • Bollywood News | Latest Bollywood News | Bollywood Celebrity News | Todays Entertainment Bollywood News - Bollywood Hungama

    Bollywood News: Bollywood News and Latest Bollywood News from Bollywood Hungama. Latest Bollywood Celebrity News, Entertainment News, Upcoming Bollywood Movies News 2021, Released List of New Bollywood movies. Get latest Current Bollywood News, Bollywood Movie News 2021, Today News, Movie Reviews, Latest Movie Trailers, Latest Parties and Celebrity News at Bollywood Hungama.

  • Rana Daggubati slams IndiGo airlines after a bad experience; airline apologizes

    Baahubali actor Rana Daggubati was recently left miffed with the IndiGo airlines after a bad experience and took to social media to reveal the details. As per the post shared by the actor, they were not only unaware of the flight timings and details but even misplaced his luggage. Followed by the post, the airlines took to the same platform to share their apology, adding that they are working hard to retrieve the superstar’s luggage. After Pooja Hegde slammed the airlines earlier this year for a harrowing experience, Rana Daggubati was left miffed after he took an IndiGo flight for his recent journey. The actor took to Twitter to describe what he underwent saying, “India’s worst airline experience ever @IndiGo6E!! Clueless with flight times…Missing luggage not tracked…staff has no clue… can it be any shittier!! India’s worst airline experience ever @IndiGo6E !! Clueless with flight times…Missing luggage not tracked…staff has no clue ???? can it be any shittier !! pic.twitter.com/odnjiSJ3xy — Rana Daggubati (@RanaDaggubati) December 4, 2022 <br /> Responding to his message, IndiGo apologized for the inconvenience adding, “Sir, we understand the discomfort when the bag doesn't arrive with you. While we apologise for the inconvenience caused in the meantime, please be assured, our team is actively working to get your luggage delivered to you at the earliest.” Sir, we understand the discomfort when the bag doesn't arrive with you. While we apologise for the inconvenience caused in the meantime, please be assured, our team is actively working to get your luggage delivered to you at the earliest. (1/2) — IndiGo (@IndiGo6E) December 4, 2022 <br /> While the posts met with a massive response, as many social media users complained about the kind of experience they had with the airlines, one of the flyers took to the platform to talk about the way the airlines mishandled the luggage. One of the users, who recently took a flight with the airlines, shared a series of videos showcasing how the staff mishandled the travellers’ luggage. https://t.co/5wCfQj2f0P I put the live action of mis handling the luggage yesterday but they are least bothered #horrible #Airlines #worst #experience — Zasha (@shaluzala) December 4, 2022 <br /> Followed by the main post, a rather miffed Rana Daggubati continued taking digs at the ad campaigns of the airlines by sharing a series of tweets. Posting a photo of one of the ad campaigns, he said, “Note with this sale flights might not land or take off on anytime schedule!! - you’re luggage they’ll have no clue about” Note with this sale flights might not land or take off on anytime schedule!! - you’re luggage they’ll have no clue about ???????? https://t.co/Z5O8oz6QEk — Rana Daggubati (@RanaDaggubati) December 4, 2022 Also Read: Dhanush and Rana Daggubati review Kantara, call it ‘mindblowing’ and ‘extraordinary’

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