What is Sabras?

    Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond. 

    Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres. 

    Some facts for our potential advertisers? 

    • We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
    • Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
    • We maintain a listener base which is both loyal and enthusiastic about our output.
    • We provide you with the opportunity to reach a niche market of potential customers.
    • We help to maintain your market share by sustaining ongoing campaigns.
    • We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.

    Download Sabras App

    • Available on the App Store
    • Available on Google Play

    Today On Sabras

    Did you miss this on Sabras?

    • Urban star interviews

      Imz

      Imz catches up with Akshay to chat about his brand new single 'Zalim Adaa'

    • Urban star interviews

      Nash

      Nash catches up with Akshay to talk about his brand new single for 2021 titled 'Margeh Ni' featuring Tasha Tah

    • Urban star interviews

      Tasha Tah

      British Asian singer Tasha Tah catches up with Akshay to chat about her brand new single 'Ya Baby'

    • Urban star interviews

      Rai Singh

      Singer Rai Singh catches up with Akshay to talk about his new track 'Soniye'

    • Urban star interviews

      Yash Narvekar

      Singer-songwriter Yash Narvekar catches up with Akshay LIVE from Mumbai to chat about his brand new track 'Kya Hua' produced by the legendary music producer Rishi Rich

    • Urban star interviews

      Jayden Raichura & Heeral Chhatralia

      Talented singer/songwriters Jayden Raichura & Heeral Chhatralia join Akshay to talk about their collaboration on the brand new track 'Yaad'

    Recently Played