What is Sabras?

Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond. 

Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres. 

Some facts for our potential advertisers? 

  • We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
  • Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
  • We maintain a listener base which is both loyal and enthusiastic about our output.
  • We provide you with the opportunity to reach a niche market of potential customers.
  • We help to maintain your market share by sustaining ongoing campaigns.
  • We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.

Film & TV News

  • Bollywood News | Latest Bollywood News | Bollywood Celebrity News | Todays Entertainment Bollywood News - Bollywood Hungama

    Bollywood News: Bollywood News and Latest Bollywood News from Bollywood Hungama. Latest Bollywood Celebrity News, Entertainment News, Upcoming Bollywood Movies News 2021, Released List of New Bollywood movies. Get latest Current Bollywood News, Bollywood Movie News 2021, Today News, Movie Reviews, Latest Movie Trailers, Latest Parties and Celebrity News at Bollywood Hungama.

  • Raju Srivastava is facing health trouble again; condition deteriorates after swelling in the brain

    Not too long ago, family and loved ones of Raju Srivastava were seen heaving a sigh of relief as the comedian was said to be recovering. However, he started facing other health woes recently, on August 17. According to recent reports, the actor-comedian was diagnosed with a swelling in his brain and the doctors are currently waiting for it to subside, in order to understand further about his current condition. His PA Garvit Narang gave a statement to IndiaToday.in wherein he revealed that the doctors found a swelling in the brain when they were giving injections to Raju Srivastava. Narang maintained that the doctors are hopeful that Raju's condition will improve, and his brain will start functioning again once the swelling subsides. For the uninitiated, Raju Srivastava suffered a cardiac arrest during a workout session on August 10. The actor-comedian was on the treadmill when he suddenly collapsed and was immediately taken to the hospital by his trainer. He was admitted at the AIIMS and was even given CPR twice to revive his heartbeat. The actor-comedian since then has not gained consciousness. Although his friend Sunil Pal had taken to social media to assure his fans that Raju’s health is improving, soon reports started floating about his health condition worsening. However, a few days ago, Raju’s family went on to assure his fans that the actor is recovering well. Also Read:  Amitabh Bachchan sends voice note to ailing comedian Raju Shrivastava; says, “It’s enough Raju. Rise up Raju”