What is Sabras?
Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond.
Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres.
Some facts for our potential advertisers?
- We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
- Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
- We maintain a listener base which is both loyal and enthusiastic about our output.
- We provide you with the opportunity to reach a niche market of potential customers.
- We help to maintain your market share by sustaining ongoing campaigns.
- We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.
Today On Sabras
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Sam
3:00pm - 6:00pm
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Kash Kumar
6:00pm - 8:00pm
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Mahesh Nathwani
8:00pm - 9:00pm
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Rajpal
9:00pm - 10:00pm
Film & TV News
Did you miss this on Sabras?
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Urban star interviews
Fizzy Caramel
British Asian singer Fizzy Caramel catches up with Akshay to chat about his debut single 'Attention' produced by Mo Khan
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Urban star interviews
Kamiikaze
Music producer Kamiikaze catches up with Akshay to talk about the track 'Barmingham' featuring Yousaf Tedi
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Urban star interviews
Imz
Imz catches up with Akshay to chat about his brand new single 'Zalim Adaa'
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Urban star interviews
Nash
Nash catches up with Akshay to talk about his brand new single for 2021 titled 'Margeh Ni' featuring Tasha Tah
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Urban star interviews
Tasha Tah
British Asian singer Tasha Tah catches up with Akshay to chat about her brand new single 'Ya Baby'
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Urban star interviews
Rai Singh
Singer Rai Singh catches up with Akshay to talk about his new track 'Soniye'
Recently Played
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Dil Meri Na Sune (From \"Genius\")
Atif Aslam -
Sawan Mein Lag Gayi Aag
Mika Singh