What is Sabras?
Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond.
Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres.
Some facts for our potential advertisers?
- We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
- Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
- We maintain a listener base which is both loyal and enthusiastic about our output.
- We provide you with the opportunity to reach a niche market of potential customers.
- We help to maintain your market share by sustaining ongoing campaigns.
- We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.
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Aamir Khan to host IPL 2022 finale ahead of Laal Singh Chaddha trailer release on May 29
Aamir Khan’s highly anticipated film Laal Singh Chaddha has been making rounds of conversation on the internet for quite some time. It's not just the charisma of the forthcoming film that has time and again excited the netizens but also the lead star whose unprecedented moves always take us aback. From releasing songs without visuals to putting singers, lyricists, composers, and technicians in the spotlight, Aamir has gone out of his way to come up with unique strategies to promote the upcoming release. Recently, it was speculated that the trailer of Laal Singh Chaddha is all set to be released in the IPL finale. Turns out the tittle-tattle around the film is true. Moreover, to add fire to the flame, Aamir Khan is all set to host the finale of India’s most celebrated cricket league - IPL. This is the first time when a team is going extensive with its campaign. Releasing a trailer during the IPL match is one of the unparalleled moves made in history so far. This is out of an ordinary marketing plan chalked out by the makers where the audience will watch a trailer for the first time on a TV. View this post on Instagram A post shared by Aamir Khan Productions (@aamirkhanproductions) Confirming the same, the makers of the film took to their social media to share a chucklesome video. In the video, Aamir announces the release of Laal Singh Chaddha’s trailer in the IPL finale during the first innings and second strategic timeout. Watch out for the IPL finale on 29th May, hosted by Aamir Khan, from 6 Pm onwards on the star sports network and Disney Hotstar. Laal Singh Chaddha, produced by Aamir Khan Productions, Kiran Rao, and Viacom18 Studios, also stars Kareena Kapoor Khan, Mona Singh, and Chaitanya Akkineni. ALSO READ: EXCLUSIVE: “Aamir Khan’s idea for Laal Singh Chadha music is good for platforms like Hungama” – says Bhushan Kumar