What is Sabras?

    Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond. 

    Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres. 

    Some facts for our potential advertisers? 

    • We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
    • Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
    • We maintain a listener base which is both loyal and enthusiastic about our output.
    • We provide you with the opportunity to reach a niche market of potential customers.
    • We help to maintain your market share by sustaining ongoing campaigns.
    • We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.

    Weather

    • Tue

      8°C

    • Wed

      7°C

    • Thu

      6°C

    • Fri

      4°C

    • Sat

      6°C

    Today On Sabras

    Listen back to film stars

    • Vidya Balan

      The actress spoke to Raj Baddhan about her film 'Tumhari Sulu'

    • Sridevi

      Raj Baddhan in conversation with Sridevi for her film 'Mom'

    Listen back to TV stars

    • Arjun Bijlani

      Arjun Bijlani returned to 'Drivetime' to talk about 'Ishq Mein Mar Jawan'

    • Ashi Singh

      Ashi Singh spoke to Raj Baddhan about 'Yeh Un Dinon Ki Baat Hai' on Sony TV

    Listen back to Urban music stars

    • Shreya Khanna

      Up & coming singer Shreya Khanna joined Raj Baddhan on 'Drivetime' to talk about "Cutie"

    • Raga The RnB

      Akshay speaking to Raga The RnB about his new track

    • Prit DV8

      Akshay talking to Prit DV8 about his new track 'Suit Patiala'

    • Mentor

      Mentor catching up with Akshay talking about his new track 'Ki Karra'

    Listen back to Bhangra stars

    • Jaz Dhami

      Tony Bains speaking to Jaz Dhami about his new song 'So Simple'

    • Harj Nagra

      Harj Nagra spoke to Tony Bains about his new track

    Listen back to health advice

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