What is Sabras?

    Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond. 

    Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres. 

    Some facts for our potential advertisers? 

    • We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
    • Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
    • We maintain a listener base which is both loyal and enthusiastic about our output.
    • We provide you with the opportunity to reach a niche market of potential customers.
    • We help to maintain your market share by sustaining ongoing campaigns.
    • We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.

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    Weather

    • Thu

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    • Fri

      19°C

    • Sat

      24°C

    • Sun

      22°C

    • Mon

      24°C

    Today On Sabras

    Did you miss this on Sabras?

    • Rixx

      Urban star interviews

      Tindy & Rixx exclusively drop the new track 'Yaari' on Sabras Radio. Listen back as Rixx chats to Akshay about the track & the desi music scene.

    • 2 Tricky Project

      Urban star interviews

      Malook Singh & Manuka Kaur of the 2 Tricky Project join Akshay to talk about thier new track 'Marry You'

    • Kadam Verma

      Punjabi star interviews

      Leicester star Kadam Verma joined Raj Baddhan to discuss his new single 'Dil Na Dukha'

    • Mehwish Hayat

      Film star interviews

      The popular Pakistani actress joined Raj Baddhan on 'Drivetime' to talk about her film 'Load Wedding'

    • Fahad Mustafa

      Film star interviews

      Popular Pakistani star Fahad Mustafa joined Raj Baddhan on 'Drivetime' to talk about 'Load Wedding' & 'Jawani Phir Nahi Aani 2'

    • JC Sona

      Urban star interviews

      JC Sona catches up with Akshay to talk about his new track 'Gabru' & his forthcoming projects

    Upcoming Events

    • Leicester Mela 2018

      Leicester Mela is back, and so are we at an earlier time of 3:45 up until 6pm. This year the artist line up is big, artists such as Manak E who is known for his song 'Paisa Paisa' in De Dana Dan. Other local artists this year include Jagtar Dulai, Premi Johal, Kadam Verma, Sabras Radio Presenter Sandhya, Shayal including Jin & Seetal, Ricke-G, Hani King, Dj Royale, Dhol Player Amrita Kalsi and DMU Bollywood Dancers.

      at Clock Tower
    • Guru Randhawa - High Rated Gabru UK Tour

      With hits including Suit Suit, Ban Ja Rani, and High Rated Gabru, Bollywood and Bhangra Star Guru Randhawa, will be touring in the UK for the first time.

      at Morningside Arena