What is Sabras?

    Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond. 

    Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres. 

    Some facts for our potential advertisers? 

    • We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
    • Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
    • We maintain a listener base which is both loyal and enthusiastic about our output.
    • We provide you with the opportunity to reach a niche market of potential customers.
    • We help to maintain your market share by sustaining ongoing campaigns.
    • We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.

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    Weather

    • Mon

      15°C

    • Tue

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    • Wed

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    • Thu

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    • Fri

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    Today On Sabras

    Did you miss this on Sabras?

    • Ahmed Khan

      TV star interviews

      Popular star Ahmed Khan from 'Ishq Subhan Allah' joined Raj Baddhan on 'Drivetime'

    • Liver cancer

      Health updates

      Dr wadhwa talks about Liver cancer

    • Arshi Khan

      TV star interviews

      'Big Boss 11' fame Arshi Khan talks to Rishi Modi about Sabras Summer Bash 2018

    • Namit Khanna

      TV star interviews

      Star of Sony TV's 'Yeh Pyaar Nahi Toh Kya Hai' joined Raj Baddhan for the first time

    • Vikram Singh Chauhan

      TV star interviews

      'Ek Deewana Tha' star Vikram Singh Chauhan joined Raj Baddhan on 'Drivetime'

    • Niti Taylor

      TV star interviews

      The bubbly Niti Taylor gave an exclusive update on web-series 'Kaisi Yeh Yaariaan 3'

    Upcoming Events

    • Roop Kumar Rathod- Live

      Beyond Love with Roop Kumar Rathod, Sunali Rathod & Jaswinder Singh performing at De Montfort Hall, Leicester

      at De Montfort Hall
    • Shreya Ghoshal - Live

      Shreya Ghoshal - Live with Symphony Orchestra at De Montfort Hall, Leicester

      at De Montfort Hall
    • Sabras Summer Bash 2018

      Sony Entertainment Television presents the Sabras Radio Summer Bash 2018, in association with Ria Money Transfer. The event will see 'Bigg Boss 11' star, Arshi Khan fly over from Mumbai to Leicester. There's music from H Dhami, Navin Kundra and Kadam Verma. Tickets at £20, available from Sabras Radio, Radias, Desi Bites and Mr B. Price includes a 3-course meal by Desi Bites, along with complete waiter service.

      at Kapital Venue