What is Sabras?

    Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond. 

    Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres. 

    Some facts for our potential advertisers? 

    • We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
    • Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
    • We maintain a listener base which is both loyal and enthusiastic about our output.
    • We provide you with the opportunity to reach a niche market of potential customers.
    • We help to maintain your market share by sustaining ongoing campaigns.
    • We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.

    Download Sabras App

    • Available on the App Store
    • Available on Google Play

    Today On Sabras

    Did you miss this on Sabras?

    • Nia Sharma

      TV star interviews

      Nia Sharma joined Raj Baddhan on 'Drivetime' to talk about 'Naagin 4'

    • Jennifer Winget

      TV star interviews

      Jennifer Winget joined Raj Baddhan to talk about 'Beyhadh 2'

    • Vatsal Sheth

      TV star interviews

      Popular actor Vatsal Sheth joined Raj Baddhan to talk about his entry on 'YRHPK'

    • Namit Khanna

      TV star interviews

      Star of 'Sanjivani' Namit Khanna joined Raj Baddhan on 'Drivetime'

    • Junaid Malik & Heeral Chhatralia

      Urban star interviews

      Talented british singer / songwriters Junaid Malik & Heeral Chhatralia chat to Akshay about thier collaboration on the highly anticipated brand new smash hit single 'Phul Javan Duniya'

    • Rahul Roy

      Film star interviews

      As the iconic 90's bollywood movie Aashiqui celebrates it's 30th anniversary; the amazing Rahul Roy talks to Akshay in depth about the movie & his career.