What is Sabras?

    Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond. 

    Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres. 

    Some facts for our potential advertisers? 

    • We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
    • Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
    • We maintain a listener base which is both loyal and enthusiastic about our output.
    • We provide you with the opportunity to reach a niche market of potential customers.
    • We help to maintain your market share by sustaining ongoing campaigns.
    • We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.

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    Today On Sabras

    Did you miss this on Sabras?

    • F1rstman

      Urban star interviews

      F1rstman joins Akshay to talk about the new track 'Dance' The single brings together five of the most recognised & most popular Asian artists – F1rstman, Juggy D, Raxstar, Mumzy Stranger & H-Dhami

    • Dj Bupps

      Urban star interviews

      Dj Bupps joins Akshay to talk about his new track 'High Standards'

    • Des-C

      Urban star interviews

      He's Back!! Des-C joins Akshay to talk about his new track 'OMG G' & so much more

    • Surbhi Chandna

      TV star interviews

      Surbhi Chandna spoke to Raj Baddhan about her exit from 'Ishqbaaaz' & the future ahead

    • Roma Sagar

      Urban star interviews

      Roma Sagar joins Akshay to talk about her new track 'Akhiyaan'

    • Desi Ma

      Urban star interviews

      Desi Ma joins Akshay to talk about her new track 'Mausam' & more