What is Sabras?

    Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond. 

    Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres. 

    Some facts for our potential advertisers? 

    • We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
    • Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
    • We maintain a listener base which is both loyal and enthusiastic about our output.
    • We provide you with the opportunity to reach a niche market of potential customers.
    • We help to maintain your market share by sustaining ongoing campaigns.
    • We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.

    Download Sabras App

    • Available on the App Store
    • Available on Google Play

    Today On Sabras

    Did you miss this on Sabras?

    • Pearl V Puri

      TV star interviews

      'Naagin 3' & 'Bepanah Pyarr' star Pearl V Puri joined Raj Baddhan on 'Drivetime'

    • Caroline Mc Donagh

      Sabras Moments

      Pam Sidhu talks to nutritionist Caroline McDonagh

    • Travel Health

      Health updates

      Dr Rajiv Wadhwa talks about "Health while travelling" on Health Matters

    • Bhinasha

      Urban star interviews

      Leicester homegrown talent Bhinasha joins Akshay in the studio to talk about her debut track 'Get Ready'

    • Ickey Singh

      Urban star interviews

      Singer Ickey Singh catches up with Akshay to talk about his brand new track 'Vaari' produced by Swifty Beats featuring J Spades & so much more

    • 'Bharat' review with Puja Talwar

      Sabras Moments

      Raj Baddhan caught up with GoodTimes Entertainment Editor Puja Talwar for the 'Bharat' review

    Upcoming Events

    • Neha Kakkar's UK Tour

      Rock On Music confirm Manchester date for Neha Kakkar’s UK tour. Kakkar’s popularity shot up recently during her appearance on the recently concluded ‘Indian Idol 10’. She will also be performing with the ‘Indian Idol 10’ singer Nitin Kumar during the UK tour.

      at Morningside Arena