What is Sabras?

    Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond. 

    Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres. 

    Some facts for our potential advertisers? 

    • We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
    • Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
    • We maintain a listener base which is both loyal and enthusiastic about our output.
    • We provide you with the opportunity to reach a niche market of potential customers.
    • We help to maintain your market share by sustaining ongoing campaigns.
    • We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.

    Download Sabras App

    • Available on the App Store
    • Available on Google Play

    Today On Sabras

    Did you miss this on Sabras?

    • Abu Malik

      TV star interviews

      'Bigg Boss 13' celebrity Abu Malik joined Raj Baddhan on 'Drivetime'

    • Sonam Bajwa

      Film star interviews

      Sonam Bajwa spoke to Pam Sidhu about her new film 'Ardab Mutiyaran'

    • Rai Singh

      Urban star interviews

      Singer Rai Singh catches up with Akshay LIVE in the studio to talk about his deeply emotional new track 'Dard' & more

    • Neel

      Urban star interviews

      Singer / Songwriter Neel catches up with Akshay to talk about his brand new track 'Take You Home' & more

    • Dalljiet Kaur

      TV star interviews

      First 'Bigg Boss 13' evictee, Dalljiet Kaur joined Raj Baddhan on 'Drivetime'

    • Kiranee

      Urban star interviews

      Kiranee joins Akshay LIVE from Mumbai to talk about her powerful & sensitive track 'Do You See Me' which aims to break down the stigma around Mental Health & raise awareness of this topic.