What is Sabras?

    Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond. 

    Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres. 

    Some facts for our potential advertisers? 

    • We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
    • Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
    • We maintain a listener base which is both loyal and enthusiastic about our output.
    • We provide you with the opportunity to reach a niche market of potential customers.
    • We help to maintain your market share by sustaining ongoing campaigns.
    • We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.

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    Today On Sabras

    Did you miss this on Sabras?

    • Ravi Dubey

      TV star interviews

      TV actor, host & producer, Ravi Dubey joined Raj Baddhan for a catch-up on 'Drivetime'

    • Dr Wadhwa talks about Obesity

      Health updates

      Dr Wadhwa talks about Obesity

    • Mr Dhull

      Urban star interviews

      Punjabi singer Mr Dhull catches up with Akshay live from Chandigarh to talk about his debut track 'Bomb Girl'

    • Foji Gill

      Urban star interviews

      Foji Gill joins Akshay in the studio to talk about his comeback track 'Sher Di Poosh & much more

    • Vikas Gupta

      TV star interviews

      Vikas Gupta joined Raj Baddhan for Valentine's Day on the launch of 'Puncch Beat'

    • Aniruddh Dave

      TV star interviews

      'Patiala Babes' star Aniruddh Dave joined Raj Baddhan for first time on 'Drivetime'