What is Sabras?

    Sabras Radio is one of the longest running commercial Asian radio stations in the UK. On-air since September 1995 and proud to be the Midland's biggest Asian radio station covering the East Midlands and beyond. 

    Sabras Radio means 'All tastes' where our varied style of music targets a wider audience including Bollywood, Bhangra, Gujarati and Indian-Pop genres. 

    Some facts for our potential advertisers? 

    • We hold the largest Asian listener audience across the Midlands and are the only commercial radio station dedicated to serving the Asian population of the East Midlands.
    • Sabras Radio covers all parts of the Midlands including Leicester, Nottingham, Loughborough, Coventry and parts of Birmingham thus giving you access to a large, yet traditionally difficult market to target.
    • We maintain a listener base which is both loyal and enthusiastic about our output.
    • We provide you with the opportunity to reach a niche market of potential customers.
    • We help to maintain your market share by sustaining ongoing campaigns.
    • We bring a sense of pride to your organisation by promoting you to, a usually, forgotten audience.

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    Today On Sabras

    Did you miss this on Sabras?

    • Parle Patel

      Urban star interviews

      Parle Patel joins Akshay to chat about his new track 'Ranjaniyu Reloaded' & the festival of Navratri

    • Rash Frantic

      Urban star interviews

      Rash Frantic joins Akshay LIVE from Singapore to talk about his new track 'Lak Tera' & his forthcoming projects

    • PBN

      Urban star interviews

      The hitmaker PBN chats to Akshay about his latest releases 'Munde Town De' & 'King of Kings' & much more

    • Raghav

      Urban star interviews

      Raghav joins Akshay to talk about his new track 'Maayera'

    • Priti Menon

      Urban star interviews

      The talented singer Priti Menon joins Akshay to talk about her new track 'Yaadan Teriyan'

    • 'Indian Idol' contestants

      TV star interviews

      Raj Baddhan was joined by 'Indian Idol' 2018 contestants Soumya, Nitin, Avanti & Ankush

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